2021 Ford Bronco

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Preproduction Computer Generated Image Shown. Bronco available Spring 2021.

Comparing the Ford Bronco to its Fiercest Competition

The off-road SUV market has long been dominated by the legendary Jeep Wrangler. While it has undoubtedly earned its status over the years, a new contender has arrived and is ready to make an immediate impact. The Ford Bronco is back after an extended hiatus for the 2021 model year, and it's generating quite the buzz. With its standard 4x4 capability on every trim level, the 2021 Ford Bronco is looking to knock its strongest competitor off its pedestal right away.

Ford Bronco vs. Jeep Wrangler

There's no beating around the bush, the Ford Bronco is here to directly compete with the Jeep Wrangler, offering Traverse City drivers a better way to take their adventures to the next level. Both vehicles are compact SUVs that emphasize elite off-road capability, offering superior power, torque, driving modes, and open-air cabin experiences. However, when you start to look closer, the Ford Bronco pulls away from the Wrangler in several notable ways.

2021 Ford Bronco 2020 Jeep Wrangler
Towing Capacity 3,500 lbs. 3,500 lbs.
Payload Capacity 1,370 lbs. 1,351 lbs.37.5 in.
Ground Clearance 11.5.7 in. 10.8 in.
Engine 2.3-Liter Turbo I4 3.6-Liter V6
Power 270 hp 285 horsepower
Torque 310 lb-ft of torque 260 lb-ft of torque
Trnasmission 7-Speed-Manual, 10-Speed-Auto 6-Speed-Manual, 8-Speed-Auto

Source: "2021 Ford Bronco vs. Jeep Wrangler Rubicon: Comparing Specs." Roadshow, CNET


Under the hood, both the Bronco and the Wrangler are very capable SUVs. However, the Bronco pulls away in several key areas. The most notable of them is the advanced 4x4 capability known as G.O.A.T. (Goes Over Any Terrain). This advanced four-wheel-drive system leverages advanced mapping and drive technologies for more capable and confident performance. There are up to seven different driving modes:

  • Normal
  • Eco
  • Sport
  • Slippery and Sand
  • Baja
  • Mud/Ruts
  • Rock Crawl

The advantages of the Ford Bronco also carry over into the engine power. Its standard 2.3-liter EcoBoost gives the Bronco a best-in-class four-cylinder torque rating of 310 pound-feet alongside 270 horsepower. Meanwhile, the Wrangler's V6 engine falls short in the torque output, clocking in at 260 pound-feet.

Meanwhile, the Bronco's available 2.7-liter EcoBoost V6 provides a horsepower rating that outclasses anything the Wrangler can provide. Opting for this engine gets 310 horsepower, while the Wrangler tops out at 285 horsepower.


In terms of technology, the introduction of the SYNC 4 infotainment system gives the Bronco and instant leg up. Its competitor, the Jeep Wrangler, returns its standard Uconnect infotainment system, which brings a five-inch touchscreen. The Bronco's SYNC 4 dwarfs this touchscreen, offering an eight-inch model right off the bat. This advantage extends to the available upgrades, as Bronco buyers and lessees can get a 12-inch touchscreen, while the Wrangler tops out at an 8.4-inch model.


The exterior of an off-roading SUV has more to do about function than it does fashion. Sure looking good is important, and the Bronco undoubtedly is. Still, the true advantage of the Bronco's exterior lies within the intelligently designed specs that make it outclass the Jeep Wrangler for superior off-road performance. First and foremost, the Ford Bronco gets an available best-in-class 11.6 inches of ground clearance, easily topping the Wrangler's 10.9 inches. From there, the Bronco keeps up its advantage with the following metrics:

  • Ford Bronco Maximum Breakover Angle: 29 degrees – Jeep Wrangler: 27.8 degrees
  • Ford Bronco Maximum Departure Angle: 37.2 degrees – Jeep Wrangler: 37 degrees

On top of that, the Ford Bronco also manages to achieve best-in-class water fording capability of 33.5 inches.

This Is What You Were Waiting For

The all-new Ford Bronco is back to into the wilderness. Bronco was torture-tested in the Johnson Valley desert - home of King of the Hammers. It also took on the grueling Baja 1000, one of the world's toughest off-road endurance races. So get ready for rugged adventure because Bronco is coming to help you experience all the excitement the wild has to offer.

Always consult the owner's manual before off-road driving. Follow all laws and drive on designated off-road trails and recreation areas. Preproduction Computer Generated Image Shown. Bronco available beginning spring 2021.

Ford Bronco Has Got It Where It Counts

There's a whole world out there just waiting to be discovered. With its unquestioned toughness and durability, the all-new Ford Bronco was built to carry outdoor enthusiasts to wherever the wilderness calls

Preproduction computer-generated image shown. Not representative of vehicle reserved. Ford Bronco available beginning spring 2021.

Best-in-Class Departure and Breakover

Bronco can handle the sharp drops and steep inclines of rugged off-road terrain with an available best-in-class departure angle of 37.2 degree and a 29 degree breakover angle. * Bronco has an aggressive available 43.2 approach angle.

*Class is Medium Traditional Utilities. Two-Door Model only with available 35-inch tires.

Preproduction Computer Generated Image Shown.

Available Best-in-Class Ground Clearance

Stay clear of sharp rocks, fallen branches and other obstacles with a projected best-in-class ground clearance of 11.6 inches. *

*With available 35-inch tires. Class is Medium Traditional Utilities.

Preproduction Computer Generated Image Shown.

Available Best-in-Class Water Fording

With a high-mounted air intake and best-in-class ground clearance, Bronco has an available best-in-class* water-fording capability of up to 33.5 inches.

*Class is Medium Traditional Utilities. Preproduction Computer Generated Image Shown. Always consult the owner's manual before off-road driving. Follow all laws and drive on designated off-road trails and recreation areas.

Get Up Close to the Great Outdoors

Bronco makes the open-air experience quick, easy and fun. The four-door comes standard with a soft top with the option of a modular hardtop or dual tops. Four-door models have a class-exclusive removable hardtop middle panel that provides a second-row open-air experience without removing the rear cap.* You can also get the total open-air experience with class-exclusive frameless doors that are lightweight and easy to remove.

An Interior Built for the Outdoors

There's storage everywhere, plus adventure-ready functionality, comfort and style. 

Bronco Cockpit

The purpose-built instrument panel was inspired by the first-gen model, with gauges and controls that are clearly visible and intuitive.

Preproduction Computer Generated Image Shown with aftermarket accessories. Vehicle available Spring 2021.

Bronco Seating

Because fun always draws a crowd, the Bronco four-door has plenty of elbow room for passengers with available 60/40 split-fold second-row seats that fold down in a snap to make more space for action gear. There are also available leather-trimmed, durable cloth and marine-grade-vinyl seating choices.

Preproduction Computer Generated Image Shown with aftermarket accessories. Vehicle available Spring 2021.

2021 Bronco Is Available To Reserve in Traverse City Now

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Reserve the Ford Bronco Today

If you want to be one of the first drivers in Traverse City to get behind the wheel of the 2021 Ford Bronco, contact us today. Plus, no matter where your adventures take you, our team of factory-certified technicians will be trained to keep your 2021 Ford Bronco running like new so that you can conquer whatever terrain you want. Whether you choose to buy or lease, we're confident that you'll love everything about this dynamic off-road SUV, and it's sure to convert more than a few lifelong Jeep Wrangler fans.