It's a well-known fact that Ford has a reputation for being unconventional and innovative. From using sustainable soy foam in its vehicles' seating, to implementing a closed-loop aluminum recycling process at its Dearborn, Michigan truck plant, it seems there's no feat too great for Ford when it comes to innovating and improving on its designs. But now, Ford has truly outdone itself by innovating on a major feature of automotive design that many believed could not be further improved : the cup holder.
For real, Ford has revolutionized the cupholder https://t.co/VkGV4ocG9n pic.twitter.com/PiOJAAEA9i
— The Verge (@verge) July 28, 2016
For years, the cup holder has been a standby features in the truck segment. It existed, it did its job, and most people were content with that…but not Ford. So it created the new transformable, two-into-four barrel cup holder, available on the upcoming 2017 Ford Super Duty. Not only is this innovative new cup holder capable of holding up to four beverages, it also boasts a handy integrated storage nook in its two barrel configuration. Even better, the storage nook has a removable bottom to expand its capacity even further for items like medium sized tablets and tools.
While a innovative cup holder may seem like a trivial feature, it's an absolute game changer for the 2017 Ford Super Duty and the working truck segment, which has sorely wanted for functional interior space beyond the glove box for many years now. And this cup holder is just the beginning of all the convenient, driver-assistive features that are coming available with the 2017 Ford Super Duty when it drops later this year. So, if you're interested in learning more about this innovative, tough working truck, make sure you follow this blog for more updates, or stop by Fox Grand Traverse Ford Lincoln in South Traverse City, MI to speak with one of our knowledgeable sales associates and explore our inventory of new Ford vehicles today!