Introducing the Bronco Family

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Get to Know the 2021 Ford Bronco and Ford Bronco Sport in Traverse City

If you're one of the many drivers around Mesick or Interlochen who have been looking for an off-roading SUV that can go further than you ever thought possible, your wait is almost over. The Ford Bronco is returning to the road with a brand new lineup of models for the first time in over 20 years. The new Ford Bronco lineup promises to be a revolutionary step towards absolute freedom with superior off-road capability ingrained on even the base model.

The 2021 Bronco

There's a whole world out there just waiting to be discovered. To find it you have to break rules, push boundaries and climb over the barriers in your way. With its relentless toughness and durability, the all-new Bronco was built to carry outdoor enthusiasts to wherever the wilderness calls. Available in two- or four-door models.

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The 2021 Bronco Sport

Meet the latest in the family. The all-new Bronco Sport is your wilderness guide with four unique series engineered to match the way you experience the outdoors. Each, expertly equipped to get you out there - To the mountain ranges, the woodland trails, and the scenic shores. Your adventure begins in a Bronco Sport, and it never ends. Customize and order your Bronco Sport now, with your Ford Dealer.

Ford Bronco

Engine Options

Under the hood, the Ford Bronco two-door and four-door models come standard with a 2.3-liter EcoBoost engine paired to a segment-exclusive seven-speed manual transmission. This powertrain is capable of a performance output of 270 horsepower and 310 pound-feet of torque. Its torque rating is also best-in-class for four-cylinder engines.

However, the Ford Bronco’s performance potential doesn’t end at the standard engine. There is an available 2.7-liter EcoBoost V6 that gets a a best-in-class gasoline horsepower rating of 310 alongside 400 pound-feet of torque.

4x4 Capability

The heart and soul of the Ford Bronco experience is the 4x4 capability that comes standard on every model. What makes the Bronco's 4x4 abilities stand out from the competition is what Ford has dubbed its G.O.A.T. (Goes Over Any Terrain) mode. G.O.A.T. mode is a terrain management system that features up to seven diverse driving modes that can be accessed by the driver at any time. The base level Ford Bronco models come with five of the seven drive modes, but as you move up trim levels the other two unlock.

Ford Bronco Sport

The Ford Bronco Sport may be smaller than the standard Bronco, but it is more than capable of going head to head with other off-road oriented subcompact SUVs on the market. The Ford Bronco Sport features two rows that can sit up to five people and comes with many of the same performance features.


The Ford Bronco Sport also features a pair of engine options. The standard engine is a 1.5-liter EcoBoost engine that gets a total power output of 181 horsepower and 190 pound-feet of torque. However, if you want to push the Ford Bronco Sport to its absolute limit, you’ll want the available 2.0-liter EcoBoost engine that gets a best-in-class 245 horsepower and 275 pound-feet of torque.

The Ford Bronco Makes Its Long-Awaited Return for the 2021 Model Year

The original Ford Bronco was a series of SUVs that began in 1966 and ran for 30 years. Since then, the Bronco has proven to be a highly sought after commodity among automotive enthusiasts. But with the popularity of SUVs at an all-time high, the 2021 model year is the perfect time to bring back the Bronco. Drivers around Suttons Bay and Manton will have the option to choose between one of three models. There is a two-door and a four-door variant of the Ford Bronco, as well as a subcompact cousin called the Ford Bronco Sport. No matter which model you choose, you're guaranteed to get 4x4 capability.

Why Drivers Around Mesick and Interlochen Will Love the Ford Bronco Family

The Ford Bronco is returning with a trip of durable and capable SUVs that can traverse even the toughest terrain. With removable doors, roofs, and fender flares, the Ford Bronco and Bronco Sport offer their owner or lessee a fully open-air cabin experience. Their compact size and off-road mapping and drive technologies also make them accessible to a wide range of drivers.

What Does a Reservation Do for You?

Your deposit saves your model selection and reserves you a spot when your all-new Bronco or Bronco Sport becomes available to order. You will be able to complete your vehicle configuration before you order.

How It Works

Your all-new Bronco or Bronco Sport is just 3 steps away.


Select your model and put down your refundable $100 deposit.


Your dealer will reach out to place the order, verify pricing and configure the rest of your Bronco or Bronco Sport. Once you verify all the information and pricing from your dealer, your order will be confirmed.


Bronco Sport production and initial deliveries are scheduled to begin late 2020. Bronco is scheduled to begin spring 2021.

Online Reservation FAQs

What is a reservation?

A reservation lets you select your vehicle and be among the first to order a new Bronco or Bronco Sport from Ford with a refundable reservation deposit. It is not an actual order and does not guarantee delivery.

What steps are required to complete my reservation?

Go online and select your preferred configuration, create a Ford Account, select your preferred dealer and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide.*

What is a Ford Account and why do I need one?

A Ford Account lets you sign into the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco or Bronco Sport. Reservations can also be tracked in your Ford Account at*

Can I select any Ford Dealer?

Only Ford Dealers who are eligible and have activated online reservations can be selected. The eligible dealers will be provided based on your ZIP code, or you can enter the name of your favorite Ford Dealer and will be matched to them.

Can I make changes to my reservation?

You will be able to make changes and complete your vehicle selection at the time you place your order.*

Can I cancel my reservation?

Yes. You can cancel your reservation at any time and receive a full refund.* You can do this in your account at If for some reason you can't process the cancellation online, you can contact a Ford Customer Experience Representative at 800-392-3673 (Ford U.S.). After canceling, allow seven to 10 business days for the reservation deposit to be credited to your original form of payment. Once you progress from a reservation to an order with a dealer, however, cancellation requests would be at that dealer's discretion.

When can I order my vehicle?

You will be notified prior to when the Bronco or Bronco Sport ordering windows open to finalize and confirm your selection and agree on pricing with your dealer.

What happens to the reservation deposit once I order?

The reservation deposit will be handled by your dealer along with the other details of your vehicle purchase.* When will I take delivery of my vehicle?

You will be able to order your Bronco in late 2020. Production and deliveries will begin spring 2021. Bronco Sport will be available to order in summer 2020. Production and deliveries will begin late 2020. Once actual delivery times may vary based on vehicle model and configuration selected, residency and demand. Once your vehicle is scheduled, you will receive further notification.

Am I buying this vehicle directly from Ford?

No. The purchase agreement will be between you and the dealer, not you and Ford.

How many reservations can I make and can I transfer my reservation?

Up to two reservations per account. Your reservation number is assigned to you and cannot be transferred.*

Will you share my reservation information with my dealer?

Your reservation information will be shared with the dealer you select at the time of reservation. Please see our privacy policy at for additional information.*

DISCLAIMER: *By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery. Your Reservation does not guarantee a set price for the Vehicle.